IMMINENT DETOUR

Imminent Detour / Andreea Samoilă (1996,RO) is a visual artist interested in objects, words and tools after they depart from the "manual" version of themselves.

She works under the name Imminent Detour to give a nod to memory palaces, and because she is in no rush to get to the point.


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IMMINENT DETOUR

Andreea Samoilă (1996,RO) is a visual artist, and an independent editor & art director of printed matter. She is interested in objects, words and tools after they depart from the "manual" version of themselves.

She makes objects, books and actions focussing on witty uses of objects, unexpected associations and word-play. Andreea works under the name Imminent Detour, giving a nod to memory palaces, imaginary spaces and times in which to anchor new information.

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Loud Objects


A coverless book to absorb traces just like all the other objects.

No used object remains pristine, but weathers and streamlines its shape through use. This morphing of shape acts as a revisitable material memory which keeps visible past actions and gestures of their users. Ironically, this exact quality induces a fluctuating value system in which users adjust their opinions of their objects based on signs of wear and tear. Novelty falsely represents the entire lifetime of objects, setting unsustainable expectations of the object to look in perpetuity as advertised: unused.

Loud Objects taps into a repository of everyday observations of used objects and surfaces, presenting the accumulation of traces as an intrinsic element in an objectsʼ design, questioning the definitiveness of manufacturing, and the finality of objects. Essays, a masters’ thesis and stories narrate the existence of scratches, polishes, and bumps, revealing behaviour, customs and negligence, of people using objects.

Link to presentation.







Part of graduation project in MA Situated Design.